Distribution is a product problem.
ASO, retention, analytics, and the growth loops that turn a launch into a business.
5 Innovation Marketing Truths
This is a guest article from Jeff Berman, Principal and Creative Director of bermanadvertising.com on truths in innovation marketing. Advertising clutter is the single biggest problem with…
3 Keys to Understanding a Mobile-First Business Strategy
"Mobile-first" isn't just some Millennial buzzword. From small business to enterprise-level, it's a reality of the market today. But for many, it's happening so fast that…
4 Reasons Every Retailer Needs a Mobile App
Are you a retailer without a good mobile app? Well, here's a sobering quote from a recent venturebeat.com article: By the end of 2015, U.S. mobile…
4 Reasons Why Your Mobile App IS Your Best Marketing Strategy
Depending on who you ask, mobile marketing is still a mystery to be solved. How do you run it effectively? How do you measure success? What…
How do I love thee? Let me count the Waze – Part Deux
A year ago we wrote an artfully beautiful tribute to Waze on Valentine’s Day, entitled "How do I love thee? Let me count the Waze." Funny thing,…
5 New Statistics That Will Define Mobile App Strategy in 2016
Part of our job at The Farm is to make sure we're always learning as much as we can about the app industry so we can…
3 Reasons Why Apps Fail
One of the scariest app statistics we mentioned in previous blogs is that retention rates fall to near 3% after 30 days. And remember how we…
3 Tips to Boost Your Word of Mouth App Marketing
App marketers, want some night terrors? Here's a not-so-fun statistic: there are now 198 million active adblock users around the world, and the numbers are skyrocketing.…
Why You Should Run Mobile App Install Ads, ASAP
Marketing your app is an increasingly difficult task. Here are your challenges: there are 1.5 million apps out there on both iOS and Android, with a…
4 Facts About User Retention in Mobile Apps
Remember the 10 mobile app metrics you need to track? We want to put a spotlight on one of our favorites: retention. Many argue that this…
From Gaming Apps to Enterprise Apps – Mobile Games Forum Seattle 2015
Source: @gamesforum Such a pleasure to be out at the Mobile Games Forum in Seattle this week, joining a plethora of like-minded geeks who love gaming…
3 Reasons Why Enterprises Need a Mobile Game Plan
This is a scenario that will see many large companies being left in the dust if they don't have a solid strategy in place now, and…