—— Growth & App Marketing

Distribution is a product problem.

ASO, retention, analytics, and the growth loops that turn a launch into a business.

Mobile Ad Blocking: Past, Present, and Future
Growth and App Marketing

Mobile Ad Blocking: Past, Present, and Future

A recent report out of eMarketer revealed that while mobile ad blocking usage is still relatively low compared to its use on desktops and laptops, it's…

Ashley Rondeau
Jul 12 4 min
Consumer Mobile Spending is Up: 3 Ways to Profit
Growth and App Marketing

Consumer Mobile Spending is Up: 3 Ways to Profit

The "failing" New York Times reported, on America's birthday no less, that despite the economic optimism US businesses shared following President Trump's election, the actual numbers show that…

Ashley Rondeau
Jul 6 4 min
104 Facts You Don’t Know About Mobile Marketing – websitebuilder.org
Growth and App Marketing

104 Facts You Don’t Know About Mobile Marketing – websitebuilder.org

The good people over at websitebuilder.org published a nifty infographic full of mobile marketing facts and statistics that is definitely worth a read. Here's a sample:For…

Ashley Rondeau
Jun 20 1 min
Development, Voice, Ad Growth: The Latest with Enterprise Mobile Apps
Growth and App Marketing

Development, Voice, Ad Growth: The Latest with Enterprise Mobile Apps

Two thorough report were recently released giving us deeper insight into how enterprises are utilizing mobile apps in 2017: Gartner's 2017 Survey on Enterprise App Trends,…

Ashley Rondeau
Jun 16 3 min
Growth and App Marketing

4 Great Reasons to Update Your Mobile App

No one likes stale bread, beer, or apps. While the first two are easily fixed, refreshing your company's mobile app can be a chore. It takes…

Ashley Rondeau
Jun 2 4 min
3 Reasons Your Mobile Website Should Mimic Your Mobile App
Growth and App Marketing

3 Reasons Your Mobile Website Should Mimic Your Mobile App

We all know by now that mobile apps should be your go-to mobile solution over web apps. But is there a reason to have a good…

Ashley Rondeau
Apr 20 3 min
Growth and App Marketing

4 Big Insights into Mobile Spending

There's been a recent slew of good news for those of us in the mobile space in terms of earning revenue. In case your company is…

Ashley Rondeau
Feb 24 4 min
Growth and App Marketing

The New Year’s Resolution for your Business: Go Mobile in 2017

We all know what our individual new year's resolutions are: more of the good (ie. exercise, family, gaming) and less of the bad (ie. junk food,…

Ashley Rondeau
Jan 5 4 min
4 Ways to Supercharge Your Retail App for the Holiday Shopping Season
Growth and App Marketing

4 Ways to Supercharge Your Retail App for the Holiday Shopping Season

It's not just about Black Friday anymore. This holiday shopping season, 71% of consumers (and 79% of millennials) plan to purchase gifts online, and much of…

Ashley Rondeau
Nov 17 4 min
Instagram Will Kill Snapchat (Because It’s Killed Before)
Growth and App Marketing

Instagram Will Kill Snapchat (Because It’s Killed Before)

Remember Flip Video cameras? They were incredibly popular right up until smartphone camera quality got to the point where it was "good enough" for the majority…

Ashley Rondeau
Aug 8 3 min
4 Mobile Marketing News Items You Should Know
Growth and App Marketing

4 Mobile Marketing News Items You Should Know

What's the latest in Mobile Marketing? We're here to highlight the interesting items every app developer should be aware of this week. Here are the 4 most interesting…

Ashley Rondeau
Jul 26 3 min
What’s Happening Here? 4 Mobile App Statistics for Businesses
Growth and App Marketing

What’s Happening Here? 4 Mobile App Statistics for Businesses

There's been a lot of great statistics recently concerning mobile apps. Let's run down the 4 stats that had us thinking about the future of the app…

Ashley Rondeau
Jun 27 4 min