Writing about what we ship.
Categorized writing on AI engineering, product strategy, mobile and web development, industry insights, and founder stories — straight from the team that ships it.
What we’re writing about now.
Production AI engineering, primitive by primitive.
RAG, agents, fine-tuning, evals, drift detection, inference economics — the layers between a model and a product that ships.
All Artificial Intelligence
AI Prototype Sprints: Validate Your Idea in 4 Weeks
Here's the thing about AI projects: they rarely fail because the technology didn't work. They fail because a team spent four months building before finding out…
What Is an AI Audit? (And Why You Need One Before Building Anything)
Companies are spending between $590 and $1,400 per employee annually on AI tools—and according to MIT research, 95% of enterprise AI initiatives deliver zero measurable ROI.…
AI’s Next Chapter Is Being Written in Healthcare
Artificial intelligence continues to attract staggering amounts of capital. Massive funding rounds, rising valuations, and intense competition among foundation model providers dominate headlines. AI is quietly…
What the Markets Are Really Saying About AI Right Now
Over the past year, the question of whether AI is in a bubble has never fully gone away. It fades into the background for a while,…
The work before the work.
Scoping, validation, and the product decisions that decide whether the next six months are worth building.
All Discovery & Strategy
Introducing the CORE Method
Fast and Focused First When a new app idea starts to take shape, it’s easy to jump straight into features, user flows, or even visual design.…
How to Plan for a Successful iOS & Android App
Let’s clear something up: you do not need to be a developer, designer, or tech wizard to launch a successful app. Some of the most successful…
Lessons Learned and Strategies for Business Growth in 2024
As we pass the halfway mark of 2024, it's clear that this year has been one of learning, adaptation, and growth for businesses across the United…
10 Crucial Pitfalls to Avoid for a Successful App Launch
Launching a new app is kind of like throwing a big party. You want everything to go smoothly, and for everyone to have a blast, right?…
iOS and Android, shipped and scaled.
Native and cross-platform engineering, release process, and the craft that separates a prototype from a product in the store.
All Mobile App Development
What Is Vibe Coding?
Vibe Coding is a way of building software by collaborating with AI models in real time. Instead of writing every line yourself, you guide the model…
10 Expert Tips for Coding with Claude AI
“Am I using Claude the right way or just letting it code for me?”It’s a question every developer asks once the novelty wears off. Claude can…
History of App Development in Boston
Before Apps Were Everywhere, There Was Boston When people talk about tech innovation, Silicon Valley usually steals the spotlight. But what if I told you Boston…
How to Plan for a Successful iOS & Android App
Let’s clear something up: you do not need to be a developer, designer, or tech wizard to launch a successful app. Some of the most successful…
Design that earns its place in the build.
Interaction patterns, accessibility, and the research that makes interfaces obvious instead of clever.
All UI / UX Design
The Role of Mental Models in UX Design
When someone uses your app for the first time, they do not start from zero. They come in with expectations shaped by other products, daily routines,…
What You Should Know About Apple’s Liquid Glass Design Language
At WWDC 2025, Apple introduced a major shift in its interface design philosophy through something called Liquid Glass. First rolled out with iOS 26, iPadOS 18,…
Material Design or Human Interface Guidelines?
A Quick Checklist for Product Teams Choosing between Google’s Material Design and Apple’s Human Interface Guidelines (HIG) is more than a design decision, it’s a product…
How AI Input and Output Friction Slow Down Automation
The Promise vs. Reality of AI Automation AI is supposed to make work easier. It promises to eliminate repetitive tasks, improve decision-making, and supercharge productivity. And…
Distribution is a product problem.
ASO, retention, analytics, and the growth loops that turn a launch into a business.
All Growth & App Marketing
Google’s AI Mode Is Here. Now What?
What Is Google’s AI Mode? Google AI Mode is an interactive search experience powered by Google’s Gemini 2.5 model. It generates direct, conversational answers that appear…
What If the Problem Isn’t Your Marketing but Your Product?
The Hidden Problem No One Talks About You’ve launched the product. You’re running campaigns. You’re seeing clicks, installs, maybe even a few five-star reviews. But something’s…
How to Optimize App Store Descriptions
For many app developers and marketers, crafting a compelling app store description can feel like an afterthought—a box to check off before launch. But in today’s…
How to Optimize App Titles for ASO
An app title is one of the most visible and impactful elements of your app store listing. It directly influences discoverability, click-through rates, and ultimately, downloads.…
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Long-form reading, when five minutes isn’t enough.
Guides we’ve written for the questions we field most often — sizing a build, avoiding the common kills, monetizing what you ship, putting AI in the stack, and getting found in the stores. No gates, no follow-ups.
Transforming Mobile App Development with AI
A strategic guide for businesses leveraging AI to ship smarter, scalable apps — model choice, RAG, evals, cost.
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Build an App: a planning guide
The key factors that move app development timelines and budgets — scope, platform, team shape, and where the surprises actually live.
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The Ultimate Guide to Monetizing Your Mobile App
Subscription, freemium, ads, hybrid — which model fits which product, and the proven strategies that actually move revenue.
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Why Great App Concepts Fail
The five mistakes we see kill otherwise-promising app projects — scope, timing, technology, team, and what to do instead.
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How to Master Keyword Research & Optimization
Actionable ASO keyword techniques — discovery, relevance, competition, and the cadence that moves rankings.
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If there’s a topic you wish we’d written about — RAG architectures, app teardowns, monetization math for your category — tell us. We write the next one based on what comes in.
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