Start here · 60 seconds

Not sure where to start?
Take the 60-second quiz.

Five questions. One tailored recommendation. No email required, no sales pitch — just a clear next step from the team that's shipped 100+ products since 2008.

5 questions · no email · anonymous
—— Service-Fit quiz

Five questions. One clear next step.

Answer five quick questions and we'll point you at the engagement shape that actually matches where you are — Audit, Prototype Sprint, Production Build, or a fit call first. Nothing gets emailed, nothing gets sold.

—— Three ways to engage

Pick the path that matches where you are.

No single linear funnel. Whether you need a prioritized read of the landscape, a working prototype to de-risk the build, or a full production engagement — we meet you where you are and skip the rest.

SCOPE
VALIDATE
DELIVER
WEEK 1Kickoff
WEEK 2Interviews
WEEK 3Synthesis
WEEK 4Roadmap
WEEK 5Prototype
WEEK 6Validate
WEEK 7Architecture
WEEK 8Build kicks off
WEEK 9Iterate
WEEK 10Stabilize
WEEK 11Launch prep
WEEK 12Go live
AI Audit · 2–4 weeks Prioritized opportunity map, ROI model, buildable roadmap.
Prototype Sprint · 4–6 weeks Working prototype, validated with real users — proof before the build.
Production Build · 8–12 weeks Full design, dev, deploy. Demos every two weeks. Real software in production.
—— Or skip the quiz

Already know what you need?

Three shortcuts in if you'd rather not click through a quiz. Talk to a founder, jump straight to a service, or read the work first.

30 minutes · Call

Prefer to talk it through?

Skip the quiz and book a 30-minute fit call. Dan and Daniel show up themselves — not a junior SDR — and read the situation before suggesting a shape.

—— Common questions

What teams ask first.

What the quiz actually does, what we do with your answers, and what happens if your situation doesn't cleanly match one of the three paths.

Do you collect my email or store the quiz answers?

No. The quiz runs entirely in your browser. We don't store the answers, we don't require an email, and we don't pass anything to a CRM. The result page is your copy to keep — share it with your team or close the tab; it's gone either way.

What if my situation doesn't match the recommended path?

The quiz is a shortcut, not a verdict. The recommendation matches a typical shape — your real situation is probably more specific. Book a 30-minute fit call and we'll talk through what actually fits, even if it's a phased combination of two paths.

Who shows up on the first call?

Dan Katcher (CEO) or Daniel Rondeau (CTO). Not an SDR, not a sales engineer, not a partner you've never heard of. The first call is with the people who'll be on every gate review of your engagement if we move forward.

How long until I hear back after the quiz?

Only if you reach out. The quiz itself is a one-way recommendation — there's nothing to "submit." If you book a fit call or email us, we come back inside two business days. If you don't, you don't hear from us. No drip campaign, no retargeting.

Is the recommendation based on price or scope?

Mostly on the shape of the problem — how clear the use case is, how urgent the deadline is, and how much we need to prove before someone will fund the next phase. Budget is one signal among many. If the shape doesn't match the budget you brought, the call is where we sort out what's realistic.

Can I retake the quiz with different answers?

Yes — there's a "retake" link on the result card. Helpful if you want to compare scenarios (e.g. "what if we go straight to build vs. validate first?"). Nothing's stored, so retake as many times as you like.

—— Field notes

What we’re writing about.

Field notes from the studio — what we’re learning about AI products, agent UX, and the messy reality of shipping software in 2026.