Distribution is a product problem.
ASO, retention, analytics, and the growth loops that turn a launch into a business.
5 Tactics to Climb the Ranks of the Apple App Store
So after countless nights of pizza and Jolt cola, you just finished coding the next great iPhone app. Time to sit back and watch the money…
Music to our ears
Last week, I went to new startup trade show A3E Advanced Audio + Application Exchange. Held at the Hynes Convention Center in Boston, the show is…
New Venture Readings
We do a lot of work with startups and new ventures. So it felt like something worth sharing when several terrific articles came out in the…
3 Key Characteristics of Mobile Sales Apps
These days at Rocket Farm, we’re focusing a lot of energy in the area of mobile sales enablement.It’s pretty tough not to notice how many companies…
Mobile Growth – Mid-Year Checkpoint
Every once in a while, we like to take a step back to try to put the mobile revolution in perspective. We last did that in…
Mobile Growth Stats
I did a NEDMA talk recently on how companies can focus marketing efforts through their mobile plans. The thesis of the talk was that in a…
Mobile Global: Are You Ready For The Next Ride
As Americans continue to assimilate mobile into their lives, mobile is also transmitting its signal to countries across the globe. According to a recent Distimo survey,…
The Jobs/Apple Legacy – The Mobile App Development Industry
Walt Mossberg’s article on Steve Jobs’ legacy is a reminder of what Apple accomplished under Jobs’ leadership. Others have commented on the secret to Jobs’ success…
Social-Centered Design: The Evolution Of User-Centered Design
I came across this interview with Sam Farber, OXO Founder, the other day. He spoke of Human-Centered Designs (HCD) and how his number one guiding philosophy…