Distribution is a product problem.
ASO, retention, analytics, and the growth loops that turn a launch into a business.
How To: Increase App Loyalty
Retaining your mobile users is getting harder. According to a recent survey by Apica, 60% said they are "likely to be less loyal toward a brand…
4 Eye Opening Statistics in Mobile Apps
There's been a slew of great statistics released recently in the mobile app realm that made us do a double take. We wanted to highlight a…
3 Ways to Make Your Mobile App Users More Loyal
In our 3-part metrics series, we wrote about "Loyal Users" and how important this group was to the lifeblood of a successful mobile app. Typically, a…
The 10 Mobile App Metrics You Need to Track (Infographic)
You've launched your first app. Congratulations! Now, let's get to work growing your install base. By tracking certain metrics from launch, and taking cues from the…
The Secret Reason Why 78% of Small Businesses Don’t Have a Mobile App
You'd think by now we've achieved maximum saturation of mobile apps. After all, we have apps that can order a pizza at the press of a…
4 Reasons to Update Your App Every 2 Weeks
When Mike Beltzner, mobile product lead for Pinterest, was asked why the app puts out a new version every three weeks, he had this response: "Because…
Mobile App Metrics, Part 3: 2 Revenue Metrics
This is part 3 of a 3-part series on mobile app metric best practices. Check out Part 1, Usage Metrics and Part 2, Acquisition Metrics. >Here comes the money…
Mobile App Metrics, Part 2: 3 Acquisition Metrics
This is part 2 of a 3-part series on mobile app metric best practices. Part 1 was Usage Metrics. Look for part 3, Revenue Metrics, in…
Mobile App Metrics Part 1: 5 Usage Metrics
This is part 1 of a 3-part series on mobile app metric best practices. Part 1 is Usage Metrics. Look for part 2, Acquisition Metrics, and…
Follow the Paper Trail: Monetizing Apps in Unexpected Ways
Source: fiftythree.com Paper, a drawing/sketching/painting app by FiftyThree, caused a small commotion in February by making all of their tool upgrades free. Previously, artists would have…
How do I love thee? Let me count the Waze.
In the spirit of Valentine's Day, we pen a love letter to one of our favorite apps. There are not a lot of apps that out…
7 Super Bowl ads that prove we are in the mobile age
That was some game, huh? And if you weren’t too busy alternating between paralyzed pillow-gripping and near cardiac arrest, perhaps you noticed that there were a…