—— Growth & App Marketing

Distribution is a product problem.

ASO, retention, analytics, and the growth loops that turn a launch into a business.

Unleashing Your App’s Potential: Defining Your App Marketing Strategy
Growth and App Marketing

Unleashing Your App’s Potential: Defining Your App Marketing Strategy

Well, buckle up folks, because today we're talking about one of the most critical aspects of launching a killer app: marketing. You might have the most…

Ashley Rondeau
Jun 6 19 min
The App Store Advantage: Maximizing Your Visibility
Growth and App Marketing

The App Store Advantage: Maximizing Your Visibility

As part of our approach here at Rocket Farm Studios, we believe it is crucial to get things right from the start, even before launch, because…

Dan Katcher
Mar 14 11 min
The importance of building a user persona
Growth and App Marketing

The importance of building a user persona

Whether you’re developing a mobile application or a mobile-responsive website, it’s critical to understand who ultimately will be using your product. A great way to determine…

The Rocket Farm Team
Aug 12 5 min
Bring a High-Quality Product to Market Fast
Discovery and Strategy

Bring a High-Quality Product to Market Fast

You’ve probably heard that old adage that the best things in life are worth waiting for, but at Rocket Farm, we say forget that. In a…

The Rocket Farm Team
Jun 10 3 min
Accelerate Digital Transformation Through Mobile App Development
Growth and App Marketing

Accelerate Digital Transformation Through Mobile App Development

Disruption—as disrupting as it can be—is the ultimate catalyst for innovation. In our lifetime, few things have been more disruptive than COVID-19. Among the many challenges…

The Rocket Farm Team
May 5 4 min
Want to Scale? Build a Robust Marketing Stack
Growth and App Marketing

Want to Scale? Build a Robust Marketing Stack

This is guest post from our marketing partner Full Cortex. When it comes to app development, the app itself isn’t the only technology you should be…

The Rocket Farm Team
Mar 22 5 min
Why You Need a Brand Messaging Guide
Growth and App Marketing

Why You Need a Brand Messaging Guide

With the flurry of activity that goes into developing a new application, it can be easy to lose sight of one vital detail: what the target…

The Rocket Farm Team
Feb 23 4 min
Fitness Apps are Booming — Rocket Farm is Bringing New Concepts to Market
Growth and App Marketing

Fitness Apps are Booming — Rocket Farm is Bringing New Concepts to Market

For Kelly, owner of Kelly Jane Fitness in Virginia, the pandemic quickly accelerated the digital transformation of her business. Prior to March 2020, Kelly spent most…

The Rocket Farm Team
Feb 16 2 min
Busting One Giant Growth Misconception
Growth and App Marketing

Busting One Giant Growth Misconception

In our time, few products have been as hyped as the Google Glass. The cutting-edge wearable was supposed to send us full force into the information…

The Rocket Farm Team
Oct 22 6 min
Launch a Product People Will Keep Using
Growth and App Marketing

Launch a Product People Will Keep Using

How to build loyal users with an early focus on product fit Think about your favorite mobile app. The one you use daily. What about it…

The Rocket Farm Team
Jul 16 6 min
Stop Guessing What Consumers Want
Discovery and Strategy

Stop Guessing What Consumers Want

Rocket Farm Studios offers best practices for developing an app people won’t abandon after a handful of uses. Talk to any group of people long enough,…

The Rocket Farm Team
Jul 16 5 min
How To: Create a Successful SMS Marketing Campaign [Infographic]
Growth and App Marketing

How To: Create a Successful SMS Marketing Campaign [Infographic]

SMS and messaging apps are the most popular and frequently used apps on smartphones. On average, the world sees over 8.3 trillion text messages sent over…

Ashley Rondeau
Aug 22 1 min