—— Discovery & Strategy

The work before the work.

Scoping, validation, and the product decisions that decide whether the next six months are worth building.

App Dev is a Sprint, Not a Marathon
Discovery and Strategy

App Dev is a Sprint, Not a Marathon

Talk to experts about how to achieve success and you’ll hear things like “it doesn’t happen overnight,” “change is slow, but the results are worth it,”…

The Rocket Farm Team
Jan 19 4 min
Happy Holidays from Rocket Farm Studios
Discovery and Strategy

Happy Holidays from Rocket Farm Studios

At the very heart of what we do is learning. Yes, we build amazing mobile products for amazing clients, but central to that is learning from…

The Rocket Farm Team
Dec 23 3 min
Truly Understand the Scope of Your App Development Project
Discovery and Strategy

Truly Understand the Scope of Your App Development Project

How to draw up development requirements that support a speedy, efficient process Can you build an engine, put together a bookshelf or erect a building without…

The Rocket Farm Team
Oct 1 5 min
Stop Guessing What Consumers Want
Discovery and Strategy

Stop Guessing What Consumers Want

Rocket Farm Studios offers best practices for developing an app people won’t abandon after a handful of uses. Talk to any group of people long enough,…

The Rocket Farm Team
Jul 16 5 min
Discovery and Strategy

How to Make Superb Mobile Apps: Discovery

Along with our recent website redesign (which you definitely should check out), we here at the Farm wanted to share more about how we work. Our…

Dan Katcher
Apr 27 5 min
Discovery and Strategy

How Location Tracking Features in Mobile Apps Create Targeted Advertising Experiences

Today's post is a special guest post from our friend Emily Clark at Clutch.co. Emily is a writer for The Manifest, designing surveys and reporting on…

Dan Katcher
Mar 22 5 min
What’s Next for Apple’s Mobile Strategy?
Discovery and Strategy

What’s Next for Apple’s Mobile Strategy?

Apple's been having a tough time in the press these days. It saw its revenue decline for the first time in 13 years, iPhone sales are…

Ashley Rondeau
May 16 3 min
3 Keys to Understanding a Mobile-First Business Strategy
Discovery and Strategy

3 Keys to Understanding a Mobile-First Business Strategy

"Mobile-first" isn't just some Millennial buzzword. From small business to enterprise-level, it's a reality of the market today. But for many, it's happening so fast that…

Ashley Rondeau
Apr 26 4 min
Create a Winning Mobile Strategy
Discovery and Strategy

Create a Winning Mobile Strategy

If you build it, will they come? That's the question we'll be answering April 27th at NewCo Boston! It's 2016. The world has gone mobile. CIOs…

Ashley Rondeau
Apr 7 2 min
How To Run Agile like the New England Patriots
Discovery and Strategy

How To Run Agile like the New England Patriots

A few weekends ago I was invited to give a talk to the Boston University Global Apps Initiative, a student run group that works to publish apps that…

Dan Katcher
Dec 3 6 min
5 Tips When Designing Mobile Apps for Kids
Discovery and Strategy

5 Tips When Designing Mobile Apps for Kids

Designing apps specifically for children takes both ethics and a different approach than designing for adults. Here are 5 tips that will help you develop your…

Dan Katcher
Aug 12 6 min
Mobile Strategy: Prepare for takeoff.
Discovery and Strategy

Mobile Strategy: Prepare for takeoff.

Start with a challenge. And consider all the ways mobile can bring it to life. That’s where mobile strategy starts. Whether you’re working with an existing…

Dan Katcher
Jul 21 3 min