The work before the work.
Scoping, validation, and the product decisions that decide whether the next six months are worth building.

App Dev is a Sprint, Not a Marathon
Talk to experts about how to achieve success and you’ll hear things like “it doesn’t happen overnight,” “change is slow, but the results are worth it,”…

Happy Holidays from Rocket Farm Studios
At the very heart of what we do is learning. Yes, we build amazing mobile products for amazing clients, but central to that is learning from…

Truly Understand the Scope of Your App Development Project
How to draw up development requirements that support a speedy, efficient process Can you build an engine, put together a bookshelf or erect a building without…

Stop Guessing What Consumers Want
Rocket Farm Studios offers best practices for developing an app people won’t abandon after a handful of uses. Talk to any group of people long enough,…
How to Make Superb Mobile Apps: Discovery
Along with our recent website redesign (which you definitely should check out), we here at the Farm wanted to share more about how we work. Our…
How Location Tracking Features in Mobile Apps Create Targeted Advertising Experiences
Today's post is a special guest post from our friend Emily Clark at Clutch.co. Emily is a writer for The Manifest, designing surveys and reporting on…

What’s Next for Apple’s Mobile Strategy?
Apple's been having a tough time in the press these days. It saw its revenue decline for the first time in 13 years, iPhone sales are…

3 Keys to Understanding a Mobile-First Business Strategy
"Mobile-first" isn't just some Millennial buzzword. From small business to enterprise-level, it's a reality of the market today. But for many, it's happening so fast that…

Create a Winning Mobile Strategy
If you build it, will they come? That's the question we'll be answering April 27th at NewCo Boston! It's 2016. The world has gone mobile. CIOs…

How To Run Agile like the New England Patriots
A few weekends ago I was invited to give a talk to the Boston University Global Apps Initiative, a student run group that works to publish apps that…

5 Tips When Designing Mobile Apps for Kids
Designing apps specifically for children takes both ethics and a different approach than designing for adults. Here are 5 tips that will help you develop your…

Mobile Strategy: Prepare for takeoff.
Start with a challenge. And consider all the ways mobile can bring it to life. That’s where mobile strategy starts. Whether you’re working with an existing…