Plan before you build
The steps you must take before you even think about design or development — the questions that prevent the wrong app from getting built.
Free field guide
Most apps fail. Yours doesn't have to.
Why Great App Concepts Fail
How to avoid these 5 common mistakes
Turn your app ideas into success stories. This field guide from Rocket Farm Studios walks you through the five patterns that quietly kill otherwise-promising app projects — and what to do instead.
—— Takeaways
What you'll walk away with.
Three things this guide will give you — the practical questions to ask, the loops to build, and the patterns we see in the work that actually ships.
Beat the abandon curve
How to decrease abandon rates and keep users coming back — the behaviours that turn an install into a habit.
Ship to learn, not to be done
Why you shouldn't be focused on releasing a perfect 'final' application — and the iteration loop that gets you to product-market fit.
—— Why this guide
Long-form reading, worth the time.
Distilled from the work, not the marketing — the patterns we see across hundreds of builds, in one document.
You're going to invest time and money in developing your mobile application. Make sure you do everything you can to give it the best chance to succeed. Read our information-packed eBook for a proven strategy for developing an app that people will actually use.
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—— More guides
Three more guides. Same shelf.
Other free field guides we've written for the questions we get most often — pick the one that's closest to your build.
